The Development Of Childhood Development - 3588 Words

Arguably, the most vital and significantly influential time in the development of a person’s being is during their childhood years. Childhood development is the organic, emotional and mental changes that take place from birth, in progression to a more independent existence (Kail, 2011). The importance of this period is premised upon the notion that these first few years from birth , are instrumentally irreplaceable in introducing a child to the first steps of developing into an independent individual, as well as commencing the length of developmental milestones that are to follow. Foundations in trust, security and stability are all constructed in these crucial years, and nerve connections established now will last a lifetime. Jean Piaget, a developmental psychologist who conducted extensive research in the field of childhood development, identified four stages in his theory of cognitive development, the first of which takes place entirely in the first two years of a child’s life and is known as the sensorimotor stage, where the child learns about their world through movement and use of their five senses. This highlights the significance of this stage. Consequently, any factor that inhibits the provision of the full, ideal nurturing environment , both inter nally and externally of the child, can prevent the child from flourishing in the three domains of child development socially, physically and cognitively and have a fundamentally detrimental impact on the child’sShow MoreRelatedChild Development And Childhood Development1564 Words   |  7 PagesChild Development 2 to 5 Years By creating a decent understanding of parenting strategies and childhood development, this will help parents understand and comprehend exactly what to expect and how to provide what their child needs during each developmental stage of their life. All parents can benefit, also those who work with children can benefit greatly by increasing their knowledge, awareness and understanding of overall childhood development. The stage of child development I have chosen to discussRead MoreChildhood Development And Child Development Essay2174 Words   |  9 PagesMy topic is Early Childhood Development and this is the finding to know if attending pre-school or head start would help the child’s development and have the child more prepared for kindergarten. This topic is based on the social learning theory and how each family teaches their child differently. I have chosen to do my topic on Early Childhood Development because of my practicum being a developmental center (Inspire), also because I have a passion in working with families and children. This appealsRead MoreDevelopment Of Early Childhood Development3413 Words   |  14 PagesEarly childhood development is such an intriguing aspect to research because this is really a point in life where children act without reasoning and logic skills. The actions and thinking patterns for two to six year olds is not wrong, it is just illogical and children these ages cannot perform while thinking about a larger perspective other than themselves; which also makes this so fascinating. In my research and observations, I focused on how children during this developmental stage act and notRead MoreChild Development And Childhood Development1877 Words   |  8 PagesIntroduction Childhood development encompasses the cognitive, physical, social, moral and emotional changes from birth until the end of adolescence (White, Hayes Livesey, 2013). Throughout childhood, environment and genetics promote or discourage growth and development. This essay will analyse the cognitive, physical, social, moral and emotional domains in relativity to my own development from the prenatal stage until adolescence. Psychological and environmental theories are used to develop theRead MoreChildhood Development And Childhood Stages1633 Words   |  7 PagesChildhood, is a period characterised by significant cognitive, emotional, social and biological development. This discussion will consider the significant aspects of childhood development and experiences that contribute to children’s longer-term well-being, however, its primary focus will be socio-emotional development. Longer-term well-being refers to physical, social and emotional health over a continuous period of time . However, it is important to consider that this a relatively broad definitionRead MoreEarly Childhood : Childhood Development1494 Words   |  6 PagesEarly childhood development Early childhood is the the time period when a child opens his eyes in the world and it continues upto the age of 8 years old (Masten et al. â€Å"NAME OF ARTICLE†)This is really the time in which the brain of the child starts growing and basis for the subsequences of development. Early childhood period starts at home the very first stages of life. Parents have a great role in childhood development. Then the second factor or place which has great effects on childhood developmentRead MoreChildhood Development : Middle Childhood1269 Words   |  6 PagesMiddle Childhood Development The middle childhood is to leave the play years to start maturing years to start adolescence (Berk, 2010). During the middle childhood, children began to have a lot physical changes. As well as, they begin to discover there identify that they are. For example, secondary sexual organs begin to develop in the boys and girls, they will confuse about identify. The puberty is the cycle when children are out of control because they will transition to leave the children to enterRead MoreChildhood Development : Early Childhood1782 Words   |  8 PagesEarly Childhood Development The human life is separated into multiple stages that reflect the different phases the mind and body go through. Early childhood is one of these stages and is perhaps the most important stage of all. During early childhood, the brain and body are growing, learning, developing, and adapting to the environment that they are placed in. These developments are fairly constant through human history and therefore, there have been many studies and observations done to betterRead MoreChildhood Development Essay946 Words   |  4 PagesChildhood begins a new era of development, one that is filled with exploration and a new understanding of the world. Children are finally beginning to understand aspects of their environment that they were unable to comprehend during infancy. While development during childhood occurs less rapidly than that which is experienced during infancy, there are still many major changes that children go through during this time. During childhood, children experience phy sical and cognitive growth, create newRead MoreMiddle Childhood Development1444 Words   |  6 PagesMiddle Childhood Development Carman Moon ECE 332 Professor Haddy October 3, 2011 Each child will grow and develop, but not all will reach milestones at the same time. This makes it very important for educators and parents to have knowledge and understanding of the developmental milestones of middle childhood in order to ensure that a child is developmentally progressing within a normal time frame. These milestones are set up as a guide to help parents and educators make choices to take

Notes on Skinners behavioural theory Free Essays

Operant condition is the condition of responses Parents have long known that children respond to a system of rewards and punishments. While to say that this is a simplification of the theories of famed American behaviourist B. F. We will write a custom essay sample on Notes on Skinners behavioural theory or any similar topic only for you Order Now Skinner would be an understatement, it is accurately descriptive of the most basic aspect of his beliefs. Operant behaviour and operant conditioning, Skinner’s most widely acclaimed work, is based on a system of both positive and negative reinforcement. While it is commonly known that behaviour is affected by its consequences, Skinner’s heory of operant conditioning further states that the process does not require repeated efforts, but is instead an immediate reaction to a familiar stimulus. Positive Reinforcement – Beginnings of the Rat Food Experiment In an experiment with a rat using food as a reward: The rat was placed in a box Over the course of a few days, food was occasionally delivered through an automatic dispenser Before long, the rat approached the food tray as soon as the sound of the dispenser was heard, clearly anticipating the arrival of more food The Rat Experiment and Negative Reinforcement Skinner again experimented with rats to show how negative reinforcement can also strengthen behaviour. Skinner placed the rat inside the box and a sent electric current into the box, as the rat moved around the box it would knock the lever by accident and the electric current would stop. The rats soon learned that when they were placed in the box to go straight to the lever to turn off the electric current. Knowing they could escape the electric current caused the rats to repeatedly go to the lever. Not only were the rats taught to stop the electric current but also to avoid it completely. The foundations of child development – John Oates Chapter 1 pt3 Behaviorism has had a great impact on education, partly because it stresses the importance of the external world and development, and there for gives grounds for believing that children’s learning and behavior can be hugely influenced by their teachers’ use ot the right methods . Behaviorist theories see human beings as machines, reacting in a predictable way to stimulation from outside them. s evelopment progresses people accumulate knowledge but there is no major change in the structure of their minds. – How Does All This Relate to Children? One of the aspects important to human behaviour, though, is the feelings associated with behaviour that is controlled by conditioning. When previous behaviours have been rewarded, children are likely to repeat those behaviours happily and willingly, feeling that t hey are doing what they ‘want’ to be doing. If, on the other hand, children choose behaviours in order to avoid a repeat of negative reinforcement, they ay behave appropriately, but will be inclined to feel that their freedoms are being suppressed. In reality, the actual freedom still exists, of course. Children, like the rest of us, are free to behave in any manner that they choose, as long as they are willing to accept the consequences of their actions. Link PavloVs Dog – Stimulus conditioning Pavlov showed the existence of the unconditioned response by presenting a dog with a bowl of food and the measuring its salivary secretions. However, when Pavlov iscovered that any object or event which the dogs learnt to associate with food (such as the lab assistant) would trigger the same response, he realized that he had made an important scientific discovery, and he devoted the rest of his career to studying this type of learning. In his experiment, Pavlov used a bell as his neutral stimulus. Whenever he gave food to his dogs, he also rang a bell. After a number of repeats of this procedure, he tried the bell on its own. As you might expect the bell now, on its own, caused an increase in salivation. How to cite Notes on Skinners behavioural theory, Papers

Movie Summary Rachel Getting Married Essay Example For Students

Movie Summary Rachel Getting Married Essay Kim has been in drug rehab for nine months, she gets a temporary leave to attend her sister Rachel’s wedding. She is staying at her dads and stepmothers house where the wedding is going to take place. When her sister Rachel sees her she seems genuinely happy she was able to make it. It is very obvious there is a lot of tension in the family. The father dotes on Kim watching her every move, so she doesn’t take a wrong turn. Kim gets hurt when she discovered her sister Rachel has asked someone else to be her maid of honor. When she voices her anger concerning this Rachel changes her mind and makes Kim her maid of honor. During the rehearsal dinner Kim is not seated with the rest of the family she is put at the end of the table with Rachel’s friends. Kim feels very left out and shows her resentment by toasting the couple by apologizing for everything she has done wrong in her life. Because of this Kim and Rachel end up having a big fight and Rachel announces she is pregnant. During all the chaos Rachel has to leave daily to attend her meetings for addiction. While in a session, she opens up and tells the members about a tragedy that happened to her a few years earlier. When she was 16 she had taken a bunch of Percocet’s and was taking care of her baby brother. She took him to a park close by , on the way home she lost control of the car drove off a bridge into a lake. Her brother was trapped in the car strapped in his car seat and drowned. Kim tried to get him out but was unable to do so. She has never forgiven herself for this. The sisters and brides maids are getting their hair done for the wedding , when a man from Kim’s rehab approaches her and begins to thank her for the strength she gave him on having dealt with having been molested by an uncle and having to take care of her sister who was anorexic. Rachel hears the man and storms out of the salon; she is so upset because the story he was talking about turns out to be nothing but a lie. So Kim instead of talking about her actual addiction felt the need to make up a story that made her look good. When Kim comes home from the salon she and Rachel again have another huge fight. It comes out that Rachel still blames Kim for killing their brother Ethan. Kim storms out of the house heading to her mother’s needing some answers from her. Once there she confronts her mom wanting to know why she left her baby brother in her care knowing she was drinking and taking pills. Her mother tells her she was always at her best when she was with Ethan. She won’t blame Kim for his death or take any responsibility for her own mistakes. Kim’s mother ends up hitting her in the mouth and she in turn hits her back. She leaves in the car crying the whole time, she doesn’t take the turn instead drives straight into a huge rock where she ends up spending the night in the car. The next day the police wake her up and make her take a sobriety test, after she passes she gets a ride home for the wedding. She faces her sister with a black eye and busted lip. Rachel comforts her, baths and dresses her for her wedding. Rachel gets married and Kim is the maid of honor and stands by her sisters side proudly. During the reception Kim keeps watching her mother wanting to approach her but for some reason keeps holding back. Before she gets the courage her mom leaves early stating she has plans to leave out early the next morning. Again Kim is left just standing watching her mom leave without accomplishing anything. .uac5efcd0119ec61d2077d420f43ce53d , .uac5efcd0119ec61d2077d420f43ce53d .postImageUrl , .uac5efcd0119ec61d2077d420f43ce53d .centered-text-area { min-height: 80px; position: relative; } .uac5efcd0119ec61d2077d420f43ce53d , .uac5efcd0119ec61d2077d420f43ce53d:hover , .uac5efcd0119ec61d2077d420f43ce53d:visited , .uac5efcd0119ec61d2077d420f43ce53d:active { border:0!important; } .uac5efcd0119ec61d2077d420f43ce53d .clearfix:after { content: ""; display: table; clear: both; } .uac5efcd0119ec61d2077d420f43ce53d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uac5efcd0119ec61d2077d420f43ce53d:active , .uac5efcd0119ec61d2077d420f43ce53d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uac5efcd0119ec61d2077d420f43ce53d .centered-text-area { width: 100%; position: relative ; } .uac5efcd0119ec61d2077d420f43ce53d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uac5efcd0119ec61d2077d420f43ce53d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uac5efcd0119ec61d2077d420f43ce53d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uac5efcd0119ec61d2077d420f43ce53d:hover .ctaButton { background-color: #34495E!important; } .uac5efcd0119ec61d2077d420f43ce53d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uac5efcd0119ec61d2077d420f43ce53d .uac5efcd0119ec61d2077d420f43ce53d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uac5efcd0119ec61d2077d420f43ce53d:after { content: ""; display: block; clear: both; } READ: Captain America: The Winter Soldier EssayThe next day Kim has to go back to rehab, the worker has arrived to pick her up as she starts to get into the car Rachel runs out to the car and hugs and kisses Kim. She tells Kim to please keep in touch with her. The movie impacted me by the fact the family has so many unresolved issues. She has been in rehab for 9 months why have they not had any family therapy? Her sister is getting her PHD in psychology of all things why has she not used some of her knowledge to help this family move forward? I thought this was highly suggested to anyone pursuing this career. If she doesn’t face her own demons she won’t be able to help others face theirs. I wish the movie had more information on the actual counseling process; instead it only focused on group therapy. Treatment was 9 plus months in rehab. The movie showed Kim had hurt her family in so many ways due to her drinking and taking to many pills. I think she showed up at to many family functions strung out on drugs and she humiliated her family and was an embarrassment to them. They had a hard time trusting she is actually getting help and will stay clean.

The Inevitability of Animal Testing in Medicine Essay Example

The Inevitability of Animal Testing in Medicine Essay In 1960s, about 10,000 babies who have short and malfunctioned legs and arms were born, surprising the public and scientists. People were worried and anxious to know the reason for the tragedy and the way to avoid the birth of defect babies. After many researches, scientists found out that the disabled babies were born to the mother who had taken a medicine called Thalidomide, a drug people used to deal with pregnant reaction, and was later proved to have teratogenicity to many animals by animal test. Then, people realized that animal test must be done before the drug used in treatment to avoid such accident. After several decades, animal test is still inevitable because it helps improve the medical science and is irreplaceable in medical science. Some people disagree with animal test because they think animal is crucial and not fair to animals. However, they may not fully understand the meaning of the animal test and the irreplaceability of animal test in medical science. First of all, animal test is the most effective experimental method in medical science. Animal test is still the most reliable method because animals share many commons with human. For instance, the rats share about 90% of human genes and humans and chimpanzees are 99% genetically identical. So, most of the physiological reactions happened in human body and animal body are the same. Thus, the results of test animal are reliable in most cases. Moreover, the importance of animal test has been proved by the achievements obtained by using animal test. As we know, all kinds of new drugs need animal test to prove that they are non-toxic before they are used in treatment. We will write a custom essay sample on The Inevitability of Animal Testing in Medicine specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Inevitability of Animal Testing in Medicine specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Inevitability of Animal Testing in Medicine specifically for you FOR ONLY $16.38 $13.9/page Hire Writer By using animal test, more than 20 kinds of new drugs are introduced to the market every year in USA. If we don’t use animal test, volunteers would be the only way to test drugs. However, the number of volunteers is limited, because it is very difficult to convince people to join drug test since people’s lives can be endangered. Thus, the test would be restricted because of the limited number of volunteers. What’s more, testing animals have done much contribution to the development of physiology and pathology. By using testing animals, people have understood more about human body and improved the new technology in medicine. For example, people have established the theories of circulation and digestion system, found the factors contribute to cancer and improved the technology of organ transplantation by using animal test. It is hard to imagine how medical science would be like without animal test. Some people think that animal test can be fully replaced by other methods. However, the fact is that animal test is still irreplaceable in medical science today because that we have not fully understand our body. Although we have saved many animals by using substitution such as cells test, animal test cannot be fully replaced by a lump of cells or organ, because an animal’s body is much more complicated than cells. For example, the function of a drug is usually influenced by the circulation and digestion systems and many factors we have not fully understand. When chemical reactions happen between drugs and enzyme in the body, the components of drugs can be changed into other substances, making it more difficult to learn the effects of the drugs by the experiments outside the body. If we dispose animal test, the introduction of new drugs would be slow down, and with less certainty. Another thought is that animal test is the only choice in some cases. For instance, the transplantation of organs such as liver and kidney should be first tested on animal, so that the rules and methods of transplantation can be established and the surgery can be safe to human. Without animal test, the transplantation of organs can be very risky and the cost might be the lives of patients. So, the animal test is still inevitable in many cases in the recent future. Another thing is that it is more important to reduce human suffering than to prevent animal suffering. It is obvious that every individual or species has the instinct to protect itself or its own species. So, if we have to do the choice from the benefits of human and that of animal, the answer is clear. When new drugs and technology are needed, it is more humane for us to do animal test to accelerate the invention of the new drug instead of discuss the necessity of animal test. Some people may disagree because they think every species in the planet should share the equal rights to live. However, if they have ever eaten meat from animal, used insecticide to kill bugs, and taken antibiotic to deal with bacterium, it is ridiculous for them to argue about equality. If we forbid animal test because of the consideration of animal rights, we may feel regret after the tragedy like the story of Thalidomide happens again. Some people encourage more volunteers to take part in the test, however, they may not consider the danger that the volunteers may confront. Which is sadder, the death of animal or the death of volunteers? So, it may be cruel to use animal to test new drugs, but it will be crueler to use drug on human without doing animal test. However, it’s wrongful to use animal test arbitrarily, so, we need establish rigid disciplines to control animal test. That is to say, we should use animal test only when we really need it. More specific, the number of animals used in the test, the purpose of the test, the necessity and rationality of the test must be concerned before the animal test is done. For example, we should avoid the repetition of animal test, which means we should get enough information before we do the experiments. If the same or similar test has been done by others and the result has been proved, the animal test should not be repeated again. Another thing is that we should use the advanced knowledge in statistics and experiment to minimize the number of animals required in a certain test. Before the experiment, we need spend some time to work out a proper plan, choose appropriate test method, so we can find the best way to get the experiment result with the smallest number of animals. Lastly, we should minimize the pain of the testing animal. It is not difficult to do so. For example, during cultivation of the testing animal, we can keep the animals clean and convenient by improving the environment they live; during the processing of test, we should use anesthesia to release the pain of animals; after the test, euthanasia should be applied to reduce the suffering of animals. I was a medicine student in university, as I have seen, most of the experiments in school have been done follow the rules of reducing the pain of animals. To conclude, animal test is inevitable when the life of people is concerned. Although some substitution methods of animal test have been found, animal test is still a necessary step before drugs are used on human. What we should do is to minimize the suffering of testing animal and find more effective substation method rather than discuss the necessity of animal test. Animal test is not only a topic about animal rights or justice, in fact, it is a much complex issue related to the development of medicine science and people’s life. So, it should be restricted but not banned without enough consideration and perfect substitutions.

10 Varieties of Linguistic Siamese Twins

10 Varieties of Linguistic Siamese Twins 10 Varieties of Linguistic Siamese Twins 10 Varieties of Linguistic Siamese Twins By Mark Nichol One of the most intriguing aspects of idiomatic phrases is their fixed nature, an aspect acknowledged in two terms for the class of idioms distinguished by the use of the conjunction and or the conjunction or between the constituent words: irreversible binomials and freezes. (They are also referred to as binomials or binomial pairs, or are identified by the colloquial expression â€Å"Siamese twins.†) Ten sometimes overlapping variations of linguistic Siamese twins (which, because they are often clichà ©s, should be used with caution) follow, including a category for triplets: 1. Binomials connected with and include â€Å"alive and well,† â€Å"nuts and bolts,† and â€Å"skin and bone.† 2. Binomials connected with or include â€Å"give or take,† â€Å"more or less,† and â€Å"win or lose.† 3. Binomials connected with other words include â€Å"dawn till dusk,† â€Å"front to back,† â€Å"head over heels.† 4. Binomials that contain opposites or antonyms include â€Å"days and nights,† â€Å"high or low,† and â€Å"up and down.† 5. Binomials that contain related words or synonyms include â€Å"house and home,† â€Å"leaps and bounds,† and â€Å"prim and proper.† 6. Binomials that contain alliteration include â€Å"friend or foe,† â€Å"rant and rave,† and â€Å"tried and true.† 7. Binomials that contain numbers include â€Å"four or five† note that the linguistic convention is to always state the lower number first (a figurative idiom is this category is â€Å"at sixes and sevens,† meaning â€Å"in a confused state†) 8. Binomials that contain similar-sounding words: â€Å"doom and gloom,† â€Å"out and about,† and â€Å"wear and tear.† This category includes rhyming slang, in which a word or phrase is slang code for a word that rhymes with the second binomial term in the phrase (even though only the first binomial term may constitute the slang) and is either random, as in minces, from â€Å"mince pies,† for eyes, or suggestive, as in trouble, from â€Å"trouble and strife,† for wife. 9. Binomials that contain exact or near repetition include â€Å"dog eat dog,† â€Å"kill or be killed,† or â€Å"neck and neck.† 10. Trinomials, which contain three terms, include â€Å"blood, sweat, and tears,† â€Å"left, right, and center,† and â€Å"win, lose, and draw.† Take care, when using these clichà ©s, to reproduce them correctly (unless you are deliberately and obviously distorting them for emphatic or humorous effect, as when referring to fashionably ripped jeans as â€Å"tear and wear†) so that erroneous usage does not have a negative impact on your overall message. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:Inquire vs EnquireHomonyms, Homophones, Homographs and HeteronymsEmpathic or Empathetic?

Sample Exam Paper Questions Essay Example | Topics and Well Written Essays - 1500 words

Sample Exam Paper Questions - Essay Example Then UNIQLO concentrates on different market segments using the tools of sales planning, sales promotion, and visual merchandising (UNIQLO official website). The company makes families as their focal point of sales and it keeps wide variety of models so that the customers can choose what they require. UNIQLO operates on the basis of the Ansoff’s matrix theory which says market development and product diversification are the two best techniques to enter into a new market segment (QuickMBA). Since the designers are familiar with the geographical peculiarities of each area, they give more priority to cultural designs which are highlighted in the visual merchandising. The product demonstration has a very effective role in entrancing and dominating a market as it is the fact that ‘first impression is the best impression’. 2. UNIQLO is one of the prominent leading companies with highly extended worldwide network. This large scale network reduces the material costs as it engages in large scale production and purchases. At the same time the commitment to buy 100% of the raw materials of a particular dealer adds to the diminished material costs. The intension to conquer the raw materials at the minimized prices reduces the quality of the materials which eventually leads to less worth products. This puts pressure on the supply chain of UNIQLO. The decision of UNIQLO to dissect the supply chain in order to differentiate the areas of highest and lowest costs gave way for the mismatching of the coordination between the dissected supply chains. It was concluded that reduction in the number of fabrics, designs and cuts resulted in cost effective mass production. As Hoffman and Wimbish (2009) state, changing to mass production encourages the sacrifice of style and excitement which would have an effect on the supply chain (p.10). According to the ‘Product Life Cycle’ theory, the commencement of a product in the market attains utmost customers du ring the business enlargement (The Product Life Cycle PLC). To illustrate, subsequent to the market stabilization, the product becomes mature. Gradually superior competitors overtake the product which leads to the declination and eventually the pulling out of the product. As per the ‘Product Life Cycle’ theory every product goes by the introduction, growth, maturity and decline stages. The desire of mass production and low cost production should not be a barrier for the essence of the quality of products being produced. Effective managerial strategies are one of the key issues to minimize the pressures on the supply chain such as framing of an effective managerial team with innovative thoughts, online feedback collection of the customers etc. Store revolution and streamlining product offerings would add to the efficiency. In the view of ‘Product Life Cycle’ theory product and brand differentiation play vital role in the maturity stage of a product. Product promotion and media utilization becomes essential aspect when the product is in the decline stage. Hence the maturity strategy of PLC needs to be considered during the encouragement of product offer. 3. Online customer engagement refers to the interaction between customers and company through an online medium. It enables the company to market their products and identify the changing tastes and preferences of the customers through online feed back collection. It is the least expensive

Benetton Essay Example | Topics and Well Written Essays - 1000 words

Benetton - Essay Example Benetton started out on a shoestring budget. Although the first retail shop was a success, the lack of funds prevented the family from expanding. The problem was solved by appointing agents in territories to promote the Benetton products by approaching shop owners or individuals interested in opening up retail stores to buy and sell the company products. For their service, agents were paid "4 % of the value of goods shipped from the Benetton's warehouse complex in Italy." Initially, Benetton's chains of retailing clothing stores were restricted to only certain areas in Italy catering to the younger generation. As the family business grew, so did the expansion of its operations into new markets, which enabled the company to reach a wider clientele. Benetton was no longer only confined to merely "making and selling sweaters." The company began in the "manufacturing and distribution of clothing constructed from wool, cotton and other fabrics; undergarments; shoes; cosmetics; accessories ; eye wear; auto accessories; and sports equipment." The success of Benetton can be attributed to the family's strategic business plan, which they initiated from the very beginning and continued to follow for the next 3 decades. One of the strategy's used was to attract investors to partner with Benetton's "on a 50/50 ownership basis and maximum latitude given to (and minimum structured imposed) on partners. Interested parties had to have an investment of $70,000 "(to buy fixtures for a 600- to 1000- square foot shop) and the right attitude to become a Benetton shop owner." Through the years the business evolved into an entrepreneurial culture. When the Benetton family signed up new stores, they didn't have the time or patience for formal agreements, instead they started with handshake agreements. The Benetton's didn't have time to oversee every detail of the retail stores, and gave the stores the freedom to make its own choices. Even in business partnerships, the agreements were often handshake deals and structures to give the partner as much flexibility as possible.Employees continued to work with minimal supervision and were given the freedom to "do the right thing". Unlike a traditional franchise where the franchiser dictates every detail about the business, Benetton stores were refereed to a licensee, and were given many freedoms that normal franchisee are not given 2) Is Benetton a global operation Benetton became one of the dominant forces in the international apparel retailing industry through its global operations. The company's success in the international market can be attributed to the "stage-five process." The stage-five process was created with the sole purpose of testing " the market potential and the ability of partners, agents and licensees to adopt the company's model before investing large sums of management time or capital." The Benetton family relied heavily on the stage five-process, to determine how effective and successful their business would be in a new market prior to entering it. The stage-five process can be defined as: 1) Appointing a Benetton agent in a "foreign country"